Cassy Trussell
05
The Tiny Garage Logo

Role: Designer
Background: A vintage store owner was turning their shop, which was located in their garage, into an Etsy store. 
Goal: The client was preparing to convert their local shop into an online business and wanted to present themselves as a legitimate seller on Etsy. They needed a logo, business cards, and assistance setting up and optimizing their Etsy page.
Process: The client and I discussed their goals, values, clientele, inventory, as well as what was going to change and what would remain the same once they converted to a primarily ecommerce model. We also discussed the logos, photography, and shops that stood out to them and why. They were drawn to simple, monochromatic shapes, vintage photography, and sans-serif typography with a hint of personality. I researched other Etsy vintage sellers and completed a light competitive analysis to see what others were doing on the platform. Drawing off the garage aspect of the physical shop, I brainstormed, sketched, and experimented with typography and colour to develop three logo directions. After one direction was approved by the client, I used a similar process for the business cards and had them approved. The final step was setting up their Etsy page and securing their handles for their Facebook and Instagram Business Pages with optimization tips.
Results: The client was very pleased with the results. In just a few months, their Etsy shop reached a 3.2% conversion rate (higher than average) and a 5-star rating from many happy customers.
Learnings: 
• Etsy is a unique platform with its own needs and specifications
• Logos have to pop, as they are displayed small across the platform
Design: Cassy Trussell
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